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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

Read what our clients have to say about working with us.

"First-time successful homebuyers here. Heather was absolutely incredible to work with. We were definitely cautious buyers at first, not really knowing what to expect and very nervous at the thought of being taken advantage of. From day one working with Heather, she was warm, professional, and an advocate for us. She listened to us, understood our vision, and competently navigated the home-buying process with us from start to finish. More than once, we encountered some snares with the seller and lender. Heather masterfully worked through every issue with us and displayed the utmost expertise through each issue. I’m honestly not really sure she ever sleeps, we never had to wait more than a few minutes for a text or call to be answered. In the end, Heather was able to help us find and close an off-market property in our ideal area. Through her efforts, we avoided a bidding war and got to the closing table without any remorse. Heather doesn’t allow loose ends, and I truly couldn’t have imagined getting through the process without her. You need to work with Heather Christensen as a buyer or seller. She not only became our professional ally but also a close friend. We can’t wait to work with Heather again!"
"First-time successful homebuyers here. Heather was absolutely incredible to work with. We were definitely cautious buyers at first, not really knowing what to expect and very nervous at the thought of being taken advantage of. From day one working with Heather, she was warm, professional, and an advocate for us. She listened to us, understood our vision, and competently navigated the home-buying process with us from start to finish. More than once, we encountered some snares with the seller and lender. Heather masterfully worked through every issue with us and displayed the utmost expertise through each issue. I’m honestly not really sure she ever sleeps, we never had to wait more than a few minutes for a text or call to be answered. In the end, Heather was able to help us find and close an off-market property in our ideal area. Through her efforts, we avoided a bidding war and got to the closing table without any remorse. Heather doesn’t allow loose ends, and I truly couldn’t have imagined getting through the process without her. You need to work with Heather Christensen as a buyer or seller. She not only became our professional ally but also a close friend. We can’t wait to work with Heather again!"
Austin S.
"Heather Christensen sets the standard for real estate agents in the Denver metro and is second to none in southeast Aurora. With our new build, she was with us from the day we picked out our floor plan all the way until the completion of the build. Even after we’ve moved in, Heather has been there to help with any warranty problems, contract questions, and more. Despite her being one of the best agents in our area, you always feel like you’re her one and only client with the amazing amount of attention and focus she gives you. She was at every single meeting and inspection we had for our new build, and spend countless hours ensuring our home was in the best possible condition. On top of all of that, she is a genuinely lovely person and friend, and a joy to spend time with as you go through the long arduous process of new construction. I can not recommend Heather enough to anyone considering a new build, or looking to buy or sell an existing home. She gives VIP treatment to her clients in an industry where so many others do the bare minimum. An absolute gem!"
"Heather Christensen sets the standard for real estate agents in the Denver metro and is second to none in southeast Aurora. With our new build, she was with us from the day we picked out our floor plan all the way until the completion of the build. Even after we’ve moved in, Heather has been there to help with any warranty problems, contract questions, and more. Despite her being one of the best agents in our area, you always feel like you’re her one and only client with the amazing amount of attention and focus she gives you. She was at every single meeting and inspection we had for our new build, and spend countless hours ensuring our home was in the best possible condition. On top of all of that, she is a genuinely lovely person and friend, and a joy to spend time with as you go through the long arduous process of new construction. I can not recommend Heather enough to anyone considering a new build, or looking to buy or sell an existing home. She gives VIP treatment to her clients in an industry where so many others do the bare minimum. An absolute gem!"
Stephanie G.
"Scrolling through Facebook I found Heather through all the informational posts about what's going on in the area. Contacted Heather to ask questions to see if she was the right fit. Within a minute I knew she was the agent for us. Heather came by to walk us through the process - she did not push to just sign a contract - she walked us through the process of what will happen, what I would need to take care of, and what she will do to ensure the selling process was stress-free (I was out of the state). Heather listen to our wants and needs and surpass every expectation that we had. She was laser-focused on ensuring we were taken care of. I forgot that she had other clients. She made us feel like we were the only clients. Once offers started coming in she gave us a spreadsheet that broke everything down so it was easy to understand. She stayed on top of all deadlines that the Buyers included in their contract. Heather is amazing! We couldn't have picked a better agent to work with."
"Scrolling through Facebook I found Heather through all the informational posts about what's going on in the area. Contacted Heather to ask questions to see if she was the right fit. Within a minute I knew she was the agent for us. Heather came by to walk us through the process - she did not push to just sign a contract - she walked us through the process of what will happen, what I would need to take care of, and what she will do to ensure the selling process was stress-free (I was out of the state). Heather listen to our wants and needs and surpass every expectation that we had. She was laser-focused on ensuring we were taken care of. I forgot that she had other clients. She made us feel like we were the only clients. Once offers started coming in she gave us a spreadsheet that broke everything down so it was easy to understand. She stayed on top of all deadlines that the Buyers included in their contract. Heather is amazing! We couldn't have picked a better agent to work with."
Kimberly B.
"Heather has been our all-time favorite and best Realtor®. I have moved over 6 times in states across the US, so when my wife and I moved home we knew we would be putting our Realtor® through their paces, we are very picky. Heather not only met but exceeded our standards at every turn and helped us land one heck of a home. She always kept the details of our home at hand so we would know at meetings with builders or salespeople what we had already discussed or still needed resolving. She was always first on site with news of our build and the latest changes, and interfaced with builders, inspectors, you name it! All so we wouldn’t have to and could just go through her as the “belly button” of our home purchase. She’s also so well connected all around town, plus has an extensive list of reputable contractors and services. Heather is a veritable one-stop shop, look no further, you’ve found the best Realtor® in town!"
"Heather has been our all-time favorite and best Realtor®. I have moved over 6 times in states across the US, so when my wife and I moved home we knew we would be putting our Realtor® through their paces, we are very picky. Heather not only met but exceeded our standards at every turn and helped us land one heck of a home. She always kept the details of our home at hand so we would know at meetings with builders or salespeople what we had already discussed or still needed resolving. She was always first on site with news of our build and the latest changes, and interfaced with builders, inspectors, you name it! All so we wouldn’t have to and could just go through her as the “belly button” of our home purchase. She’s also so well connected all around town, plus has an extensive list of reputable contractors and services. Heather is a veritable one-stop shop, look no further, you’ve found the best Realtor® in town!"
Joe M.
"Heather is outstanding! From supporting us through our very fast decision to purchase a new home, to help us prepare to list our current house, to ultimately finding us the perfect buyer that got us to the finish line. She is fantastic! Heather has multiple resources that helped us complete projects and repairs on our current home, without we would have never been able to sell our home in two and half months. Heather also has up-to-date knowledge on buying a brand new home in this market and communicated with us every step of the way. I could not have asked for a better Realtor®!"
"Heather is outstanding! From supporting us through our very fast decision to purchase a new home, to help us prepare to list our current house, to ultimately finding us the perfect buyer that got us to the finish line. She is fantastic! Heather has multiple resources that helped us complete projects and repairs on our current home, without we would have never been able to sell our home in two and half months. Heather also has up-to-date knowledge on buying a brand new home in this market and communicated with us every step of the way. I could not have asked for a better Realtor®!"
Rebecca M.
"Heather is a nose-to-the-grindstone agent! We were fortunate enough to meet her very early in our Colorado house hunt. We toured over 40 homes together (sorry Heather) and wrote multiple offers. She stayed optimistic in a very competitive 2021 market but she kept our spirits high. Ultimately, we were able to close on our beautiful new home in Parker, CO, largely due to Heather's persistence and incredible communication. She meets deadlines and exceeds expectations. It is rare to find an agent that is always prepared and we could not have been happier with our representation."
"Heather is a nose-to-the-grindstone agent! We were fortunate enough to meet her very early in our Colorado house hunt. We toured over 40 homes together (sorry Heather) and wrote multiple offers. She stayed optimistic in a very competitive 2021 market but she kept our spirits high. Ultimately, we were able to close on our beautiful new home in Parker, CO, largely due to Heather's persistence and incredible communication. She meets deadlines and exceeds expectations. It is rare to find an agent that is always prepared and we could not have been happier with our representation."
Jenn & Jonah
"We recently listed and sold our property with Heather. We have completed 5 real estate transactions in the last 10 years and this one was by far the smoothest. Heather worked diligently around the clock to showcase our home and negotiate the best possible offer. Heather also has amazing communication and always kept us in the loop so we always knew what to expect at any time during the process. As a savvy, intelligent, knowledgable, driven, and respectful Realtor®, Heather was an amazing choice to sell our home!"
"We recently listed and sold our property with Heather. We have completed 5 real estate transactions in the last 10 years and this one was by far the smoothest. Heather worked diligently around the clock to showcase our home and negotiate the best possible offer. Heather also has amazing communication and always kept us in the loop so we always knew what to expect at any time during the process. As a savvy, intelligent, knowledgable, driven, and respectful Realtor®, Heather was an amazing choice to sell our home!"
Thomas F.
"Heather was such a big help to us at every step of the selling process. She was willing to answer any questions we had at any time and provide guidance. Heather provided great communication throughout - both extremely timely and fully transparent in everything she did. A true professional. Made our out-of-state move ten times easier!"
"Heather was such a big help to us at every step of the selling process. She was willing to answer any questions we had at any time and provide guidance. Heather provided great communication throughout - both extremely timely and fully transparent in everything she did. A true professional. Made our out-of-state move ten times easier!"
Elizabeth B.
"We just sold our home with Heather. She is professional, attentive, organized, and a problem solver. Her communication every step of the way was top-notch! She has the resources, wisdom, and enthusiasm that I believe made all of the difference in our sales. I would not hesitate to recommend her services to friends and family."
"We just sold our home with Heather. She is professional, attentive, organized, and a problem solver. Her communication every step of the way was top-notch! She has the resources, wisdom, and enthusiasm that I believe made all of the difference in our sales. I would not hesitate to recommend her services to friends and family."
Amy B.
"Heather is the best of the best! She helped us to sell our home and guided us step-by-step through the process. She is truly a rock star! I wish I could take her with us to help us buy our next home. Trust Heather, you won't be disappointed!"
"Heather is the best of the best! She helped us to sell our home and guided us step-by-step through the process. She is truly a rock star! I wish I could take her with us to help us buy our next home. Trust Heather, you won't be disappointed!"
Lori W.

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